LiuGong News

Broadhead Equipment Joins LiuGong North America Dealer Lineup

Broadhead Equipment Joins LiuGong North America Dealer Lineup

 

KATY, Texas – January 18, 2023 – When Broadhead Equipment, formerly known as JES Equipment Solutions, set out to find a new line of construction equipment to sell, they’d never heard of LiuGong North America.

 

But after research and talking with local suppliers, leaders of the Sumiton, Alabama-based dealership kept hearing the same name pop up again and again. It didn’t take long – they decided LiuGong is likely “to be the next big thing in the area.”

 

“This is our business and our livelihood, and we’re eager to expand,” said Jordan Broadhead, Broadhead Equipment business manager. “We think LiuGong can take us there.”

 

Broadhead Equipment is the latest business to join LiuGong North America’s growing dealership partner network. The company was founded in 2019 with just a service truck and two bulldozer engines and has since expanded to sell tractors, zero-turn mowers, and construction equipment. It just changed its name to better identify its company and brand presence to avoid confusion with another entity.

 

LiuGong North America President Andrew Ryan welcomed Broadhead Equipment to the dealer network and noted the business will play a key role in expanding its footprint in the area.

 

“We are incredibly thankful to reach this agreement and are excited to work with them moving forward,” Ryan said. “Broadhead Equipment has grown quickly in just a few years, and we’re excited to see how we expand together in the future.”

 

Broadhead Equipment leaders are no strangers to heavy equipment. Owner Richard Broadhead has more than 35 years of experience in the industry, with about half as an independent contractor and the other half with another industry firm. To him, growing Broadhead Equipment with LiuGong is about establishing a future for his family.

 

“I’m hoping to take this to the next level, leave a legacy for my family and let this thing grow and grow,” Richard Broadhead said. 

 

 

The more Broadhead Equipment learned about LiuGong through the onboarding process, the more they were drawn to the brand. Their dealership agreement feels like a partnership; They’re not just selling LiuGong’s equipment. LiuGong machines have standard components, like Cummins and Yanmar engines. There’s also the fact that both companies are mutually committed to helping one another grow.

 

“One thing that stood out about LiuGong – when they found out we’re not that big, they didn’t go radio silent on us, or look at us like we’re not big enough to sell their equipment,” owner Alex Broadhead said. “They came in here, were very friendly and they saw the potential for what we could become.”

 

Broadhead Equipment covers an area that extends across the northwest quarter of Alabama, from Birmingham north to the Tennessee line and west to Mississippi. Broadhead Equipment serves several industries, including construction, mining, landscaping and municipal.

 

LiuGong North America continues to grow its footprint in the North American market by providing high-performance and high-value machines. To learn more about becoming a LiuGong dealer, visit https://www.liugongna.com/.

 

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About LiuGong North America

LiuGong Construction Machinery North America, LLC, a subsidiary of Guangxi LiuGong Machinery, is headquartered in Katy, Texas. For more than 60 years, LiuGong has been manufacturing machinery for the global construction equipment and material handling markets. LiuGong’s brands can trace their lineages back over 100 years in the United States. Today, LiuGong is one of the fastest growing equipment companies in the world with one of most comprehensive global dealer networks. LiuGong operates 20 manufacturing facilities globally including joint ventures with world class companies such as Cummins and ZF. LiuGong’s products are designed for rugged global applications and produced with world-class components for durability and sustainability. LiuGong North America is committed to supporting dealers and customers by rapidly responding to changes in the marketplace. For more information, go to www.liugongna.com.

 

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Casey Equipment Joins LiuGong North America Dealer Lineup

KATY, Texas – January 10, 2023 – Casey Equipment is the latest Midwest dealer to join the rapidly expanding LiuGong North America dealership network.

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TTS Engineering, Inc. Leverages LiuGong Construction Equipment

TTS Engineering, Inc. Leverages LiuGong Construction Equipment and their partnership with Warrior Machinery to Maximize Success and Opportunities Within the Civil General Engineering Construction Industry

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State Tractor & Equipment Joins LiuGong Dealer Network

 

State Tractor & Equipment Co. Inc. is the latest dealership to join the LiuGong dealer lineup.

Throughout the process of joining the LiuGong dealer network, State Tractor & Equipment leaders were impressed by the service LiuGong provides, including the infrastructure, inventory, employees, and quality products to ensure its customers are satisfied.

Joshua Badder, State Tractor & Equipment sales director, noted the company has already sold its first machine.

"We are pretty excited to see how this LiuGong machine does out in the field," Badder said. "We look forward to strengthening our partnership and seeing what the future holds."

State Tractor & Equipment is family owned and operated by Cliff Dale and his two sons. It currently has two locations: one in Kansas City, Kan., and a second store, which recently opened in Springfield, Mo. Company leaders also hope to expand to Oklahoma in the future.

State Tractor & Equipment has a background in railroad service and heavy haul trucking and added sales to its offerings in 2015. Securing LiuGong products will be integral to expanding that side of the business.

"We are really good on the shop aspect of the business, and on the sales side too," Badder said.

Andrew Ryan, LiuGong North America president, welcomed State Tractor & Equipment to the dealer network and said the partnership will bolster its footprint in the region.

"We are thankful to add another great partner in State Tractor & Equipment to our LiuGong dealer network," Ryan said. "Their presence in the Midwest helps us continue our development and growth strategy in North America."

State Tractor & Equipment offers machinery for construction, vegetation management, demolition, scrap, and recycling applications.

The company has been in business for more than 40 years and covers 89 counties across Kansas and Missouri. State Tractor Equipment Co. leaders said LiuGong's reputation for having the best-selling wheel loaders in the world was key to the partnership.

"We knew their global footprint," Badder said. "We knew they had a really good product on the wheel loader side, and we wanted to be able to offer our customers a really solid machine with that good warranty and price that they offer."

LiuGong North America continues to grow its footprint in the North American market by providing high-performance and high-value machines.

For more information, visit ste-equipment.com

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Durante Equipment Joins LiuGong North America Dealer Lineup

Durante Equipment Joins LiuGong North America Dealer Lineup

KATY, Texas – October 11, 2022 – LiuGong North America has added another Florida-based dealer to its lineup, in the form of Hollywood, Fla.-based Durante Equipment.

Durante Equipment is a general rent equipment operations company (it includes both construction equipment and material handling products) and boasts a 30-year track record of experience led by Dealer Principal/President John Durante and GM/Sales Manager David D’Attilo. The Hollywood location allows Durante to serve material handling and earthmoving customers in Miami-Dade, Broward, and Palm Beach counties.

Durante’s family and dealership background are based in New York. He added the Florida location roughly 2 ½ years ago.
The availability of material handling inventory is key to the partnership, D’Attilo said. D’Attilo noted a strong customer base within material handling and worked with the LiuGong North America team to become the dealer for sales as well as rentals.
Additionally, D’Attilo described the importance of culture within Durante Equipment with its three core tenets: driven to deliver, old-school values, and a passion to be the best.

“I like to say that we are constantly building a culture,” D’Attilo said. “We are very selective on who to keep and put into our team because we want to have people here for the long haul.”

Jared Ward, LiuGong North America director of material handling, welcomed the Durante Equipment family into the fold.
“Durante Equipment has a strong pedigree in rentals and material handling, and we are thrilled to welcome them to our LiuGong dealer lineup,” Ward said. “Ensuring they have the products and availability they need is a major part of our mission and program.”

Michel Marchand, LiuGong North America's vice president of sales, noted the importance of Durante to LiuGong’s construction equipment dealer network.

“Florida is booming with projects requiring heavy equipment,” Marchand said. “As we continue to add great partners to our dealer network, we are confident Durante Equipment will be up to the task of servicing earthmoving customers in the area.”

For more information on the company, visit https://www.duranteequip.com/.

LiuGong North America continues to grow its footprint in the North American market by providing high-performance and high-value machines. To learn more about becoming a LiuGong dealer, visit https://www.liugongna.com/.

# # #

Social Media:
Facebook: LiuGong North America Facebook
LinkedIn: LiuGong North America LinkedIn
Twitter: LiuGong North America Twitter

# # #

About LiuGong North America
LiuGong Construction Machinery North America, LLC, a subsidiary of Guangxi LiuGong Machinery, is headquartered in Katy, Texas. For more than 60 years, LiuGong has been manufacturing machinery for the global construction equipment and material handling markets. LiuGong’s brands can trace their lineages back over 100 years in the United States. Today, LiuGong is one of the fastest-growing equipment companies in the world with one of the most comprehensive global dealer networks. LiuGong operates 20 manufacturing facilities globally including joint ventures with world-class companies such as Cummins and ZF. LiuGong’s products are designed for rugged global applications and produced with world-class components for durability and sustainability. LiuGong North America is committed to supporting dealers and customers by rapidly responding to changes in the marketplace. For more information, go to www.liugongna.com.

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LiuGong North America Adds APEX Equipment to Dealer Network

KATY, Texas – October 5, 2022 – LiuGong North America will welcome APEX Equipment Inc. to its expanding dealer network.
Based in Atoka, Oklahoma, the dealership covers a territory that spans from Oklahoma to Southern Arkansas and Northeast Texas.

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LiuGong North America Adds Crouse Equipment to Dealer Lineup

LiuGong North America Adds Crouse Equipment to Dealer Lineup

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LiuGong North America Welcomes Modern Group to Dealer Network

LiuGong North America is welcoming Bristol, Pennsylvania-based Modern Group Ltd. to its growing dealer lineup.

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LiuGong North America Reveals LiuGong Finance

LiuGong North America has announced a new private label program to become a one-stop shop for equipment and financing.

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AED April (LiuGong Feature)

How is LiuGong North America adapting to the future of workforce and supply chain constraints?

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LiuGong North America Adds Love Power Equipment

LiuGong North America has added Love Power Equipment to its dealership lineup. Love Power Equipment, Inc., located in Homosassa, Florida, sells to a six-county area north of Tampa and is a full-line LiuGong dealer that sells both forklift and construction equipment.

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ARA / Rental Management: LiuGong North America poised for growth

Andrew Ryan, LiuGong North America (LGNA) president, Katy, Texas, sees a bright future for his company and the equipment rental industry as it looks to grow and expand in 2022.

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LGNA Appoints Andrew Ryan New President

LiuGong North America (LGNA) is pleased to announce the appointment of Andrew Ryan as president of LiuGong North America, effective August 16, 2021.

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World of Concrete Set to Feature Several New LiuGong North America Products

LiuGong North America will continue its presence at key industry trade shows in 2022 to highlight its range of new products coming to the North American market. 

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LiuGong North America Reveals Organizational Enhancements

 LiuGong North America heads into 2022 with an enhanced top level organizational structure as the company continues its efforts to grow both its dealer network and customer base. 

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2021 LGNA Show List

Announcing the 2021 LiuGong NA Shows & Events Calendar

 

AED SUMMIT MAY 24-26, 2021 LAS VEGAS, NV
THE UTLITY EXPO (ICUEE) SEPT 28-30, 2021 LOUISVILLE, KY
ARA OCT 18-20, 2021 LAS VEGAS, NV
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Product Of The Week - 909ECR Midi-Excavator

LiuGong NA’s 9-ton midi-excavator, the 909ECR is designed to compete in the critical 8- to 10-ton size class.

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LiuGong Brings 909ECR Mid-sized Excavator to North American Market

Limited tailswing midi-excavator with wide undercarriage is a multi-function tool carrier with greater lift capacity and stability.

Designed to compete in the critical 8- to 10-tonne size class, the 9-tonne 909ECR limited tailswing midi-excavator with wide undercarriage is a multi-function tool carrier with greater lift capacity and stability. The unit has an operating weight of 19,180 lbs. and a bucket capacity of .3 to .42 cu. yds. Maximum digging depth is 14 ft. 11 in. and lifting capacity at ground level is over 11,500 lbs. 

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LiuGong North America Launches New 909ECR

KATY, Texas – September 9, 2020 – LiuGong NA has announced the introduction of a new 9-tonne midi-excavator, the 909ECR. Designed to compete in the critical 8- to 10-tonne size class, the 909ECR is a limited tail-swing design with wide undercarriage giving operators a versatile, best-in-weight, multi-function tool carrier with greater lift capacity and greater stability.

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LiuGong Adds Dealer In Arizona

LiuGong North America's dealer expansion program continues, with the appointment of Universal Lift Systems in Arizona. Universal, of Goodyear, Arizona offers forklift services, rentals and sales of used materials handling equipment. "We're a family-owned company," says founder Keith Leabo who established the business with his wife, Jeannette.

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Atlantic Industrial Offers LiuGong Product Line

Michel Marchand, vice president of LiuGong Canada, has announced Atlantic Industrial Equipment LG as its newest member in the LiuGong North America family of dealers.

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LGNA Continues To Expand Dealer Network In U.S.

LiuGong North America has appointed five new construction equipment dealers in the U.S. recently, expanding their ever-growing dealer network. These dealerships provide the LiuGong and Dressta brands to areas of the country that previously did not have the opportunity to put them to the test.

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Atlantic Industrial Equipment Offers Complete LiuGong Product Line

KATY, Texas – July 2, 2020 – Michel Marchand, Vice President of LiuGong Canada, has announced Atlantic Industrial Equipment LG as its newest member in the LiuGong North America family of dealers.

Established in late 2019, Atlantic Industrial Equipment will offer the complete LiuGong NA product line – wheel loaders, excavators, mini excavators, Dressta dozers, skid steers and 31 models of Class 1, 3, 4 and 5 industrial forklifts. The new dealership is partnering with Nova Truck Centres for locations and product support from three of Nova Truck’s four Nova Scotia facilities: one in the Halifax Regional Municipality in Dartmouth, one in Truro and one in Westville.

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Dressta’s All-New TD-16N Dozer Sets A New Benchmark For Visibility.

March 10, 2020 – Las Vegas, USA. Dressta’s new dozer makes its eagerly anticipated debut at ConExpo. The new TD-16N is a revolutionary dozer that sets a new benchmark for visibility.

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ConExpo 2020 Machine Specs, Features And Benefits

With a new push into the rental market LiuGong is displaying three mini excavators, all suited for the tight spaces that come with utility and landscape work.

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Dealer And Customer Success Is The Foundation Of Our Business

Las Vegas, United States - 10 March 2020 – Developing a significant market presence in North America is vital to LiuGong’s global ambition. But with some of the most intense competition in the world, it is challenging for any machinery manufacturer to gain ground in the market.

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LiuGong Is Committed To The Customer’s Success

Las Vegas, Nevada, United States - 10 March 2020 - For more than 60 years, LiuGong has been committed to providing our customers with the best products and service to help them succeed in their business.

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