Defatte Equipment Joins LiuGong North America Dealer Network
KATY, Texas – July 18, 2023 – LiuGong North America welcomes Defatte Equipment Inc. to its material handling dealer network.
Located in the northern coastal area of Ukiah, California, Defatte has established itself for more than 20 years by growing its presence and customer following in the North Bay area, mainly Lake and Mendocino counties.
Founded in 1999 as a used forklift dealer, today Defatte Supplies Sales, Rental, and Service throughout California's Lake & Mendocino counties.
The company supplies sales, services, rentals, and parts to many industries within the community. It serves the construction, industrial, and agriculture industries.
“We've been growing as a heavy equipment rental and sales yard for the past 20-plus years and never taken on a line of material handling products,” said Joe Defatte, CEO, of Defatte Equipment.
Defatte described the key factors that led to joining the LiuGong dealer network.
“We just felt that this was the next logical step in our growth,” he explained. “We chose LiuGong for their rare combination of quality and price point that we feel will fit into our market just right.”
Jared Ward, Vice President, of Material Handling, LiuGong North America, noted the Defatte company's history and success while welcoming them on board.
“The combination of Defatte Equipment’s industry knowledge and location in a great area makes them an excellent addition to our growing dealer network,” Ward said. “They know how to move product and will help us continue our growth trajectory in material handling.”
LiuGong North America continues to grow its footprint in the North American market by providing high-performance and high-value machines. To learn more about the company, visit https://www.liugongna.com/.
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About LiuGong North America
LiuGong Construction Machinery North America, LLC, a subsidiary of Guangxi LiuGong Machinery, is headquartered in Katy, Texas. For more than 60 years, LiuGong has been manufacturing machinery for the global construction equipment and material handling markets. LiuGong’s brands can trace their lineages back over 100 years in the United States. Today, LiuGong is one of the fastest growing equipment companies in the world with one of most comprehensive global dealer networks. LiuGong operates 20 manufacturing facilities globally including joint ventures with world-class companies such as Cummins and ZF. LiuGong’s products are designed for rugged global applications and produced with world-class components for durability and sustainability. LiuGong North America is committed to supporting dealers and customers by rapidly responding to changes in the marketplace. For more information, go to www.liugongna.com.