Michel Marchand, vice president of LiuGong Canada, has announced Atlantic Industrial Equipment LG as its newest member in the LiuGong North America family of dealers.

Established in late 2019, Atlantic Industrial Equipment will offer the complete LiuGong NA product line – wheel loaders, excavators, mini excavators, Dressta dozers, skid steers and 31 models of Class 1, 3, 4 and 5 industrial forklifts. The new dealership is partnering with Nova Truck Centres for locations and product support from 3 of Nova Truck’s Nova Scotia facilities: in the Dartmouth, Truro and Westville.

Throughout his career, Atlantic Industrial Equipment president James Bond has represented the construction industry’s top-rated heavy-duty equipment manufacturers. “We are confident James and his team will provide vital support to construction industry throughout Atlantic Canada. They offer years of experience and a highly trained technical staff to maximize their customers’ uptime and productivity,” said Michel Marchand.

“We are really fortunate have a bordering dealer in Montreal, Gymdex, that has been a very successful LiuGong dealer over the past 9 years selling hundreds of machines to all sectors,” said Mr. Bond. “Now we offer Atlantic Canada the same high-value, LiuGong choice.”

“The timing is ‘ideal’,” he added. “COVID-19 has taught us that doing business will change. LiuGong NA offers a completely new business model and value proposition for the Industry.”

Those that know the LiuGong brand may recognize it as the world’s largest manufacturer of wheel loaders. LiuGong, however, stood out from other brands.

“LiuGong is a fast-growing company that places high priority on customer service,” said James Bond. “They have the same values we do and are a great match for us. Then they backed it up immediately by making a huge investment in a significant number of people, facilities, inventory and resources to support us.”

“The LiuGong product lines give customers their highest value choice by combining world-proven designs with features and performance that customers throughout Atlantic Canada require with low cost of ownership and excellent North American-based product support. And they stand by their equipment with industry-leading, 5-year warranty – the most comprehensive coverage in the market,” he concluded.

Founded in 1968, Nova Truck Centres, a Daimler Group dealer specializing in sales and service of new and used Freightliner and Western Star trucks and a variety of name brand and custom-built trailers, offers LiuGong equipment owners access to 70 of the province’s top OEM-trained technicians from 4 locations. That means no matter where LiuGong equipment owners find their machines working, they have access to close product support ensuring maximum productivity with lowest downtime for maintenance and service.

“Customer-wise, the partnership is a very nice fit. The customer lists for vocational equipment of both companies align almost perfectly,” said Nova Truck president and CEO Peter Macgillivray, who is also principal and chairman of newly formed Atlantic Industrial Equipment.